ST. LOUIS – Enterprise Holdings Inc. announced that its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands will begin operations in Ecuador in early spring 2017. The three brands will serve customers at the main airports in Quito and Guayaquil, two major cities in Ecuador. Service will expand to neighborhood locations in those cities, as well as openings in other Ecuadorian markets, in the next several years.
“Ecuador is a key country for us, as it holds great growth potential for both corporate and leisure car rental,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. “The Ecuador government has made significant investment in the country’s travel industry, making it an increasingly attractive destination for tourists.”
“Launching our brands in Ecuador will provide our loyal leisure and corporate customers from around the world with another travel destination where they can enjoy the high quality customer service they have come to expect from Enterprise, National and Alamo,” added Smith. “Our brands will also be able to provide quality transportation solutions for local customers in Ecuador seeking to travel for business or leisure.”
The expansion into Ecuador is further illustration of Enterprise Holdings’ vision to build a network recognized for high quality and customer service in major markets across the globe. It is now operational in more than 80 countries and territories, including locations in 29 countries and 31 markets in Latin America.
Enterprise Holdings’ success in expanding into new markets is noted in the travel industry. In fact, Smith was a keynote speaker at the 2016 International Car Rental Show where he highlighted the company’s rapid international expansion and integrated global network.
In Ecuador, Enterprise is partnering with Automotores Y Anexos (AYASA), which will serve as its master franchisee there. AYASA, a family owned and operated business, is a leading auto dealer and distributor in Ecuador with 50+ years of experience and a dealership network with more than 20 locations.
“Our success was made possible by adhering to a set of core values such as loyalty, honesty and respect,” said Nicolas Espinosa, Executive Chairman for Automotores y Anexos S.A. “Enterprise shares those values, as well as the passion to become the preferred choice for car rental services in this county.”
Smith concurred, “Culturally and operationally, AYASA is a great match for us, and we are fortunate they will be representing our brands in Ecuador.”