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ZUG, SWITZERLAND – Epteca announced that it is expanding its marketplace ecosystem to Lufthansa Systems BoardConnect inflight entertainment system (IFE), creating a game-changing platform for a highly customized customer-journey experience.

The new partnership between Epteca and Lufthansa Systems BoardConnect enables airlines and brands to take context marketing and personlized customer service to a whole new level. BoardConnect is an IFE platform which enables passengers to stream content to their own tablets or smartphones during a flight.

Epteca creates new customer experiences and revenue opportunities by catering to the needs of the customer journey prior, during and after travel in a highly relevant and contextual manner. By contributing the final piece of the puzzle to the on-board customer journey, Lufthansa Systems and Epteca offer customers a new service level and revolutionary omni-channel e-tailing at 33,000 feet – added to the BoardConnect onboard platform and IFEC solution.

We are pleased to welcome Epteca platform to our partner network enabling airlines to further monetize the traveler journey both on ground and inflight” said Norbert Muller, Senior Vice President BoardConnect at Lufthansa Systems.

Using personalized concierge-style communications, the Epteca platform is able to present highly relevant information, and offers tailored goods and services to satisfy customers’ individual needs. For example, should a customer who is looking at the London weather forecast in his or her seat happen to have forgotten to bring a raincoat, that customer can go to “Forgotten anything?” and order it. The merchandise will be delivered upon arrival at the airport, sparing the customer any inconvenience.

Bojan Jokic, CEO of Epteca, added, “Since 2013, Epteca has invited travel and airline companies, as well as retail brands and vendors, to rethink the entire customer journey. By building our unique platform and curating the right brands with the right products and services, we have created frictionless commerce and a contextual marketing ecosystem – benefiting partners, brands and customers at all stages of the journey. Offering a truly personalized customer experience – even on-board a flight, together with a great solution from BoardConnect – is a natural next step, meeting customers’ individual needs from the comfort of their seat”.

Epteca and Lufthansa Systems BoardConnect will launch their game-changing solution during Apex EXPO in Singapore from 24th to 27th of October 2016.

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