SAN FRANCISCO – Sojern, a leading performance marketing engine for travel brands with clients including Marriott, Disney, Emirates, and Hertz, announced it is the first company in travel to become a DoubleClick Certified Marketing Partner. DoubleClick’s certification program brings a mix of marketing partners together with the goal of helping brands perfect their digital strategy including programmatic, media management, and technology usage, etc. The list of approved members is hand-selected and vetted by Google and partner companies have proven expertise in successfully delivering results on DoubleClick’s suite of advertising products at scale.
The certification designates Sojern as industry-leading in its ability to integrate its Sojern Traveler Platform, including search and booking data on over 350 million anonymous traveler profiles, with DoubleClick’s ad technology stack to deliver real-time advertising campaigns across channels at the highest levels of performance.
“Travel is a trillion dollar industry that in recent years has become a significant vertical in the marketing technology space,” said Mark Rabe, Sojern’s CEO. “Managing travel supply and demand is incredibly complex, with real-time pricing changes and multiple distribution channels. Competition for customers is increasingly won or lost based on the performance of algorithms and artificial intelligence. We’ve been tailoring our platform for the needs of travel companies for nine years and are thrilled to be recognized with certification by one of the market’s biggest leaders in programmatic.”
The approved certification status allows Sojern to offer an expanded set of media and acquisition capabilities in addition to prospecting, retargeting and cross-device targeting methods, as well as in-house creative solutions and custom analytics that Sojern is already offering. In 2015 alone, Sojern analyzed 10B traveler intent signals and powered $3B in bookings for travel clients globally.
Robert McDowell, chief commercial officer at Choice Hotels International, said “We’ve seen strong results with Sojern’s deep expertise in travel and complete path-to-purchase performance marketing platform. Sojern continues to offer us innovative solutions, and we’re looking forward to expanding our test programs as part of Sojern’s selection in the DoubleClick Certified Marketing Partners program.”